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How Y2K & bbno$ Made Lalala a Viral Hit
Lalala by bbno$ and Y2K didn’t blow up the usual way. Instead of traditional promotion, they created fake origin stories, pushed fans to share it everywhere, and turned it into a viral movement. Then TikTok took over. The song went on to hit the Billboard Hot 100, earn 3× platinum, and rack up over 500 million streams. #Lalala #bbno$ #ViralSongs
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