11K views · 666 reactions | Imagine a place of nothing but infinite flow—an ethereal state of brilliance where the mind enters the clouds and wanders through their quietude as the feet remain firmly planted on the ground. | Gucci | Facebook

Jazz, Psychedelic, Japanese Punk, Disco, Hip Hop, Afrobeat: these musical genres serve as the backdrops to the new Gucci 100 campaign—a century-long journey in which a cast of characters moves through an evolution of sounds, harmonies, movements, tastes, and styles. Shot by Joshua Woods under the creative direction of Alessandro Michele, the campaign channels love for life itself, the pleasure of conviviality, the beauty of dance, the overwhelming energy of music, the thrill of performance. Art