Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
9:34
YouTubeThe Wall Street Journal
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
3.4M views7 months ago
Related Products
Best Costco Deals
Costco Truck
Costco Hotel Deals
#Costco
10 NEW Costco Deals To Buy Right NOW(October)
10 NEW Costco Deals To Buy Right NOW(October)
YouTube6 days ago
COSTCO NEW ARRIVALS for NOVEMBER 2025!🛒SO MANY GREAT NEW ITEMS!
COSTCO NEW ARRIVALS for NOVEMBER 2025!🛒SO MANY GREAT NEW ITEMS!
YouTube17 hours ago
Top videos
10 Things You SHOULD Be Buying at Costco in October 2025
20:44
10 Things You SHOULD Be Buying at Costco in October 2025
YouTubeThe Deal Guy
1.1M views3 weeks ago
10 Things You SHOULD Be Buying at Costco in October 2024
20:49
10 Things You SHOULD Be Buying at Costco in October 2024
YouTubeThe Deal Guy
2M viewsOct 4, 2024
10 NEW Costco Deals You NEED To Buy in August 2025
19:49
10 NEW Costco Deals You NEED To Buy in August 2025
YouTubeThe Deal Guy
1.3M views2 months ago
Costco Travel Reviews
COSTCO 65 INCREDIBLE CLEARANCE & DISCONTINUED DEALS you NEED to SEE! OCTOBER 2025!✨️🎉
19:00
COSTCO 65 INCREDIBLE CLEARANCE & DISCONTINUED DEALS you NEED to SEE! OCTOBER 2025!✨️🎉
YouTubeGina's Shopping Life
45.6K views4 days ago
The Absolute Best New Costco Foods Of 2025
13:16
The Absolute Best New Costco Foods Of 2025
YouTubeMashed
29 views21 hours ago
🛍️ Costco-Themed Reusable Bags are at Costco! These designs are SO fun — they’ve got all the iconic Costco moments printed right on them 🤩 A 4-pack for only $6.99… yes please! #Costco #CostcoFinds | Costco Buys
🛍️ Costco-Themed Reusable Bags are at Costco! These designs are SO fun — they’ve got all the iconic Costco moments printed right on them 🤩 A 4-pack for only $6.99… yes please! #Costco #CostcoFinds | Costco Buys
FacebookCostco Buys
181.2K views1 week ago