American Beautyberry (Callicarpa americana)

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This is American beautyberry (Callicarpa americana) This plant is a Florida native that produces small flowers that attract pollinators in the spring. In the summer and fall clusters of these gorgeous berries appear! Birds love the ripe fruit but will also eat them once they’ve dried. That’s one of the ways this plant spreads to unexpected locations. It’s fairly easy to grow beautyberry shrubs to support local wildlife and pollinators. People like to harvest them to make jelly or jam. Or you can

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