La choy dragon
La choy dragon
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La Choy (1974) 🍜 | Vintage Ads
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La Choy, a company specializing in packaged Chinese food, wanted to introduce their American audience to the delights of chow mein during the 1960s. So they turned to Jim Henson, an emerging puppeteer who would later become famous for creating the Muppets. Henson was commissioned to design a mascot that was exotic but approachable like La Choy’s products. The result was Delbert the La Choy Dragon, a friendly and whimsical puppet dragon who helped demystify chow mein and other Chinese foods for A
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