How Nike’s New CEO Plans To Turn Things Around
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How Nike’s New CEO Plans To Turn Things Around
Nike is the world’s largest sportswear brand, but after several quarters of disappointing results, its comeback plan is just beginning. Longtime executive Elliott Hill, who came out of retirement to become CEO, says he’s betting on a “return to sport” to revive the brand. In an exclusive interview at Nike’s Oregon headquarters, Hill ...
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Tony Bignell, Nike’s Chief Innovation Officer, shares how Nike is rethinking its playbook for India, one of the fastest-growing sportswear markets, by localising design, manufacturing, and pricing architecture, ensuring that India doesn’t become ‘the next missed opportunity’. He also discussed how Nike plans to use innovation as a lever to counter margin pressures, accelerate go-to-market speed and rebuild momentum in China and other global markets — while also crafting the next big product fran
1:44
Tony Bignell, Nike’s Chief Innovation Officer, shares how Nike is rethinking its playbook for India, one of the fastest-growing sportswear markets, by localising design, manufacturing, and pricing architecture, ensuring that India doesn’t become ‘the next missed opportunity’. He also discussed how Nike plans to use innovation as a lever to counter margin pressures, accelerate go-to-market speed and rebuild momentum in China and other global markets — while also crafting the next big product fran
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