Motion Picture Association Self Regulated Rating System (1970) #mpa #mpaa #vintageads #vintagecommercials #motionpictureassociation | Vintage Ads

This was the first film to recieve an 'X' rating from the Motion Picture Association of America (MPAA) in the United States because of its explicit sexuality. . . The distinction between the R and the X rating was based on the overall sexual or violent content of a movie. A movie was given an R rating if it contained adult themes. A movie given an X rating contained an accumulation of brutal or sexually connotative language or explicit sex, or excessive and sadistic violence. . It was replaced i