Hooters CEO on Pivot: No More ‘Butt Cheeks Hanging Out’ | WSJ
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Hooters CEO on Pivot: No More ‘Butt Cheeks Hanging Out’ | WSJ
Hooters is remaking its brand image after filing for bankruptcy in March. For years, the casual restaurant chain has been operated by two different companies: one owned by private equity that emphasizes the brand’s sex appeal as a “breastaurant” and one that includes the original founders that says it’s actually “family friendly ...
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