GOODYEAR IGNORED THE FUTURE AND LOST 90% OF ITS VALUE 🤯
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YouTubeFernando Miranda - Marketing, Vendas & Growth
GOODYEAR IGNORED THE FUTURE AND LOST 90% OF ITS VALUE 🤯
APRENDA COMO CRESCER QUALQUER EMPRESA: https://social.staage.com/mhs1 --------------- A Goodyear mostra como líderes de mercado também quebram por apego ao passado. A empresa tinha escala, marca, distribuição e tempo para reagir. Mas preferiu defender margens antigas enquanto o mercado mudava de direção. O problema de uma gigante ...
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El hombre que inventó el caucho moderno murió sin un centavo. Charles Goodyear resolvió el problema industrial más grande de su siglo: cómo hacer que el caucho no se derritiera con el calor ni se quebrara con el frío. Pasó años en la pobreza, terminó preso por deudas y nunca dejó de experimentar. Cuando por fin lo logró, patentó el proceso. Pero un empresario en Inglaterra analizó sus muestras, descubrió el secreto y registró la patente antes que él. Goodyear pasó el resto de su vida en tribunal
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