The best marketing plans leave room for the unexpected. When Duolingo "killed" Duo the Owl, the team expected people to notice. They did not expect the internet to turn it into a global story. Chief… | The CMO Podcast with Jim Stengel
0:52
linkedin.comThe CMO Podcast with Jim Stengel
The best marketing plans leave room for the unexpected. When Duolingo "killed" Duo the Owl, the team expected people to notice. They did not expect the internet to turn it
The best marketing plans leave room for the unexpected. When Duolingo "killed" Duo the Owl, the team expected people to notice. They did not expect the internet to turn it into a global story. Chief Marketing Officer Emmanuel Orssaud shares how the campaign evolved in real time, from Dua Lipa joining the conversation to the community helping ...
2 days ago
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