The saying that “all press is good press” perpetuates, even as the media industry and how we consume content rapidly changes. And the person who keeps that phrase near the top of our cultural minds is probably also the publicist for one deranged looking horse that won viral attention over the summer.

Join our Watch Party!Sign up to receive USA TODAY's movie and TV recommendations right in your inbox It was one of the last sequences shot for "We Live in Time" last year. Garfield had already finished filming his scenes as Tobias in the U.K., and wanted ...

The actor could not be joined by his co-star Florence Pugh at the BFI London Film Festival so he did the next best thing.