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Tennessee signs 10-year deal with Adidas

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires in 2026, ESPN's Chris Low reported.

CBS Sports on MSN · 1d

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

USA TODAY · 23h

What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

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Tennessee WR Mike Matthews Talks New Adidas Deal For the Volunteers

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For ...

Looking back at Tennessee's history with Adidas from Smokey Grey to 1998 national title

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.

On3 on MSN17h

Eli Drinkwitz pokes fun at major Kansas donation, Tennessee-adidas deal: ‘Lot of money out there’

Earlier this week, Kansas announced a major $300 million gift from donor David Booth. It’s believed to be one of the among ...

Chattanoogan.com1d

adidas, University Of Tennessee Announce 10-Year Partnership Effective For The 2026-27 Season

Reuniting as partners for the first time since 2014, adidas and UT's new 10-year agreement promises to uphold the rich traditions of the University of Tennessee's athletic history while bringing new ...

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