Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

Sydney Sweeney's brother has broken his silence on her controversial American Eagle jeans ad. Newsweek reached out to Sweeney's representative for comment on Friday via email and Trent Sweeney via Instagram outside regular working hours.

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,