For many years, Colgate has been committed to creating a future where we can all smile. And by all, we mean championing smiles regardless of one's age, socio-economic status, race, religion, special ...

The NHS is part of what makes the UK unique. But the extraordinary service that it provides is dependent on the numbers and dedication of its staff. Nurses form the backbone of the NHS and our story ...

With the emergence of diseases transmitted by germs, the spotlight on personal hygiene has intensified. However, the narrative extends beyond mere disease prevention. A significant aspect lies in the ...

This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year.

In 2024, over-55s globally will spend 54.4% of their media time online. There is a growing correlation in the reach of curated commercial media channels between 16-34s and 55+ audiences – having risen ...

Alcohol is becoming less central to the social lives of Gen Z, who are increasingly opting for activities that do not revolve around drinking. Changes in drinking habits, with a focus on drinking in ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

Suzuki faced a business challenge. The brand wasn't disliked, but indifference was its enemy. It needed to increase consideration, build emotional engagement, and engineer disruptive reappraisal.

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

The use of humour in advertising is an effective strategy to help brands connect with their audiences, as it involves complex physiological and psychological processes that enhance memory, attention, ...

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