Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you ...

Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience ...

New report on Google search data reveals shifts, with science sectors rising while commercial content sees declining ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.

Google updates site reputation abuse policy, prohibiting third-party content from exploiting host domains regardless of first ...

LinkedIn reports a rebound in marketing jobs, highlighting in-demand roles and a growing emphasis on collaborative skills.

Google Maps introduces product search with real-time inventory, helping shoppers find items in stock at nearby stores.

DOJ demands Google divest Chrome to break search monopoly; Google slams proposal as radical and harmful to consumers.

Learn how to secure support from the C-suite for SEO initiatives by showcasing the impact of campaigns beyond rankings and ...

The search landscape is undergoing a major revolution with the rise of AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot, reshaping how users engage with search results.

An update to GraphRAG improves AI search results with specific and comprehensive answers and more references to source ...

YouTube introduces virtual tipping system "Gifts, Powered by Jewels" for vertical livestreams, challenging TikTok.