The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Bill Wise, CEO of Mediaocean, said: “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world's best technologies. Together, we will be a ...

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

Paxton's subpoena -- issued soon after Media Matters published a negative report about brand safety on X -- marks an ...

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

The second ad in Opendoor's "Reasons To Move" campaign finds a holiday-themed reason to move as soon as possible.

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Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

Apple has started selling its own advertising inventory for Apple News. The company is pitching ads to publishers and ...

The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is ...

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