"If you can't explain it simply, you don't understand it well enough." That quote is often attributed to Albert Einstein, and although that attribution is debatable, there is truth in the quote.

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

One of the criteria often used for judging a good positioning statement is that it is maneuverable. This ensures that the positioning doesn’t lock you in, especially in markets that change. Clearly ...

Discover how integrating PMO practices into CRM campaigns boosts efficiency, optimizes resources, and delivers stronger ...

Customer Experience - The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past ...

Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in ...

What do you have in store for your content marketing program this year? If you're want to gather leads, you might consider creating webinars, whitepapers, reports, and e-books, which are the types of ...

Advertising & Promotions - This infographic looks at what major YouTube ad formats are, how they work, and what benefits each ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic ...

Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...