From ancient myths to modern advertising campaigns, storytelling has been the foundation of human connection. It is through ...

WPP has recorded a revenue of 14,741 million pounds in 2024 as compared to 14,845 million pounds of the previous year. The ...

WPP announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic ...

An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently ...

Brands need to rethink the marketing playbook for cross-screen experiences since second-screen behaviour has the potential to ...

Brands that leverage outdoor advertising alongside digital and TV see a 30-40% increase in brand recall, with metros and Tier ...

Peers describe him as a “listener-leader", someone who commands without noise and who prefers building consensus over ...

India’s startup ecosystem is gearing up for Startup Mahakumbh 2025: Bharat Innovates, a landmark event set to take place at ...

Suresh Narayanan, Chairman & Managing Director of Nestlé India, has called out a fake LinkedIn job ad falsely claiming bulk ...

CCI had levied the original penalty in October 2022, accusing Google of abusing its dominant position concerning Play Store ...

Some of the charges against Indian agencies could be interpreted as corruption and unethical practices, which are deemed ...

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh ...