The aim is to engage the public and foster conversation about Hong Kong's vibrant identity. The creators, led by TBWA Hong ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading ...

Accenture Song and TBWA Hakuhodo walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards ...

Rajeev Lochan opines.

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval.

Ronson is survived by her husband Chris Taylor and their son Ben. In a heartfelt statement, Taylor described her as his ...

The brand has used the same ad since 1995, but this year, Coca-Cola sidestepped from its tried-and-tested formula to add ...

It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...