The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

Before Tinder, Match was the market leader in the dating industry. Launched in 1995, it quickly established itself as the ...

New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

This guide will cover everything from being a betting affiliate marketer, how you stand to benefit from getting involved, and how to choose the best betting affiliate programs available. Betting ...

Rodolphe is a marketing professional with a passion for creating engaging, user-centered experiences, currently leading the marketing team at Tandem, a global language exchange app. Known for blending ...

User churn—the sworn enemy of all mobile marketers—refers to those users who abandon an app and never look back. With a sea of apps all competing for attention in an increasingly crowded market, churn ...