TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to ...

After more than a year in limbo, TikTok can finally put the threats of a U.S. ban to bed, now that the deal between the American and Chinese governments has officially been ratified. On Jan. 22, ...

Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will ...

Yahoo is intentionally making its demand-side platform (DSP) less sticky. That cuts against the grain of ad tech, which has spent the better part of two decades engineering software to trap budgets, ...

Plenty has been said about how an image of Venezuela’s deposed president Nicolas Maduro in a Nike tracksuit turned into an unelected viral moment. Far less attention has gone to the conspicuous ...

Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → After Yahoo was sold by Verizon Wireless to Apollo Global, many deemed it a ...

Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → If you’ve been living under a rock, you might not know how pervasive ...

Generative AI tools crept closer to the uncanny valley this year as tools like OpenAI’s Sora or Google’s Nano Banana, have flooded the market. Marketers have higher expectations than ever for AI to ...

One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites. The five graphs below illustrate where AI referrals stand today — ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop ...

As each holding company and agency rushes to assemble its own version of an AI-driven platform, Horizon Media is pitching its version, Blu, as kind of the anti-black box consultancy that helps clients ...