The Stcplay campaign centres on breaking down clichés and highlighting the diversity within the gaming community ...

Avinash Udeshi, COO of Motivate Val Morgan, speaks to Campaign Middle East about the reliability of cinema advertising for ...

The shortlist will be announced in April 2024, before winners in June.

BigTime Creative Shop, the Saudi-based creative hot shop, has bolstered its creative team with the appointment of Saymon ...

Al Ghurair Properties's Jemma Starzecki shares how the brand is leveraging the record to build a strong, lasting narrative.

Lemma aims to strengthen its presence in the Middle East with the appointment of Abdallah Asfour as Director of Sales.

Social commerce is now an integral part of most brand marketing strategies. With more than half of users turning to social ...

Leidar MENA's George Kotsolios writes on what needs to be done by PR agencies to keep up with the generation of AI.

The B2B customer journey differs from B2C, requiring a deep understanding of how a product or service will solve specific ...

Serviceplan Group Middle East has announced the appointment of Sajju Ambat as Director of Creative Strategy & Insights. With ...

World Edge's Makram Fata touches on the need to adapt traditional production processes to new digital trends and the shift to shorter content formats.

Leaders from OMG MENA, TBWARAAD and Impact BBDO unite their expertise to invest in talent development and guide future CMOs at the Athar Festival.