Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

President Donald Trump may be frustrated after these TV ratings of his inauguration. The ratings for Trump’s speech on Monday ...

Fewer viewers tuned in to see Trump being sworn into office on Monday, estimates from the data analytics company Nielsen showed.

Monday's ceremony follows the usual pattern for presidents beginning a second term. Donald Trump ‘s second inauguration as ...

An estimated 24.6 million television viewers watched President Donald Trump’s second inauguration, the smallest audience for ...

President Donald Trump’s early inauguration ratings are in, and it appears a sophomore slump has hit viewership of his second ...

While Trump made his triumphant return to the White House, viewership was down compared to Joe Biden’s ceremony in 2021, ...