The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...

The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.

The Media Rating Council has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

See details of the project below. Watch on Deadline PREVOUS, Jan. 6: After years of wrangling, the Los Angeles City Council tomorrow will consider final approval for a proposed $1 billion ...

Her writing covers a wide array of large-scale financial topics. Getty Images / Jitalia17 A bond rating is an assessment of the creditworthiness of the bond's issuer. It is a prediction of the ...

By Alex Weprin Media & Business Writer About 32 million people, on average, were watching live on ABC, CBS and CNN as the clock struck midnight to welcome 2025. According to data from Nielsen ...