The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...
In November, the Media Rating Council approved Nielsen’s integration of first-party live streaming data into its national panel-based TV measurement, an approach first deployed with Amazon’s Thursday ...
Donald Trump is remaking the traditional boundaries of Washington, unleashing unprecedented executive orders and daring anyone to stop him ...
While the rest of us were celebrating the New Year, George Ivie was celebrating his 25th anniversary as the CEO and executive director of the Media Rating Council -- already the longest-running ...
The International Cricket Council (ICC) delegation has arrived in Pakistan to review preparations for the upcoming ICC ...
The Media Ratings Council (MRC) on Wednesday formally accredited Nielsen’s Big Data & Panel National TV measurement product, ...
President Donald Trump's national security adviser has sent home about 160 National Security Council aides while the ...
though the alternative viewership data company is not accredited by the Media Ratings Council. “To be clear, Nielsen will be in possession of the relevant data but will be suppressing your ...