As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

Curious about matcha tea? Experts explain its health benefits, side effects, daily limits, and how to enjoy it safely as part ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.

Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

Matcha, despite its health benefits, may hinder iron absorption, especially for vegetarians and vegans due to its high ...