By now you've probably heard about Jaguar's controversial rebrand, which has got everyone from design experts to Elon Musk ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Jaguar’s ambitious rebranding strategy has led to significant spikes in consumer interest for its older models ahead of the ...

YEAH, baby!” The ‘Shaguar’ Jaguar E-type roadster from the Austin Powers films is up for auction. The car featured in all ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

Jaguar was justifiably proud of the technology behind the new XJ saloon when it made its debut at the 2002 Paris Motor Show, ...

Jaguar is back in the news and courting controversy, after ditching its iconic leaping panther. But what was the point, asks ...