The motoring press was largely unimpressed. Every rent-a-columnist in what used to be known as Fleet Street had a view, and ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Jaguar no longer makes cars like the E-Type or the XJs that looked just as good and maybe even better than Tawny Kitaen did ...

Jaguar, a famous luxury car brand from the United Kingdom, has embarked on a new and daring rebrand that moved away from the ...

GM's available Ultium platform is a worthy rival for adolescent German EV tech, so could flamboyant land yachts with superior ...

Androgynous casting of every hue, bright visual colors, enigmatic copy. In the week since Jaguar unveiled its new commercial and company rebrand, this launch has sparked conversations of every kind, ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

For many in the Republican Party, pro-family rhetoric is slowly replacing pro-life rhetoric. What began this July with ...

There are two boardroom meetings I fervently wish I could have attended – and that’s not a sentence I ever thought I’d write. The first is the marketing meeting where Jaguar’s recent rebranding ...