Many U.S. ice cream brands — accounting for over 90% of national sales — have pledged to remove artificial food dyes like Red 3, Red 40, Yellow 5, and Blue 1 from all ice creams and frozen dairy treats by 2028, according to the International Dairy Foods Association.

Dozens of U.S. ice cream producers are planning to remove artificial colors from their products by 2028, a dairy industry group and government officials said on Monday.