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Ferrero, Froot Loops and WK Kellogg share

Froot Loops maker WK Kellogg agrees to $3.1 billion deal from Italy's Ferrero

WK Kellogg on Thursday agreed to be bought by the owner of Ferrero Rocher in a deal worth around $3.1 billion, uniting two of the world's most recognizable consumer brands to weather a tough spending backdrop marked by persistent inflation.

The Wall Street Journal on MSN · 3d

Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes

The Italian candy maker behind Ferrero Rocher and Nutella is nearing a roughly $3 billion deal to buy the breakfast-cereal conglomerate WK Kellogg, according to people familiar with the matter. Ferrero,

CNN on MSN · 4d

Shares of Froot Loops cereal maker soar 50% after reports of Ferrero acquisition

Shares of WK Kellogg, the cereal maker behind Fruit Loops and Frosted Flakes, skyrocketed 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company for $3 billion.

16h

Breakfast cereal sales declined for decades before Kellogg’s sale to Italian company

ANN DURBIN Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a ...

5don MSN

Will a food dye ban make your favorite treats taste different? We put Froot Loops to the test.

Pickles. Sports drinks. Your favorite breakfast cereal. Artificial food dyes are lurking in a lot of stuff — but that’s about ...

Italy's Ferrero to buy Kellogg for $3.1 billion, but regional HQ to stay in Battle Creek

The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" ...

NBC News3d

Italian chocolate giant Ferrero to buy Kellogg's Froot Loops maker

What’s “Froot Loops” in Italian? The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion.

Do Froot Loops taste different without artificial dyes?

With the FDA banning some artificial food dyes, Froot Loops could lose their rainbow. 🌈 We blind taste-tested the U.S.

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Ferrero, Froot Loops and WK Kellogg share

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