Building a strong brand doesn’t mean you have to rely solely on established retailers. If you want more control over your ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

California Attorney General Rob Bonta is pushing back against a federal proposal that aims to roll back fair housing ...

Feedlot margins remained strong and averaged and estimated $698/head last week against a calculated breakeven price of ...

In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire ...

Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Worried by activities of fraudsters who disguise themselves as marketers or distributors of its products, lifestyle and ...

Trump unveils $249 Victory 45-47 fragrance line with shocking gold statue bottles resembling himself, targeting supporters through luxury scent marketing.

Proponents say direct-to-consumer sales by drugmakers cut out intermediaries that add needlessly to prices. Detractors see ethical issues and prices that are still too high for many patients.

The University of Maine will join a landmark NCAA settlement that will allow schools to pay student-athletes directly, including for their name, image and likeness. In a brief two-paragraph statement, ...