Although the Design Vision concept car will be unveiled on December 2, we won’t see the first production car unveiled until ...

Jaguar is making an all-electric comeback – first official pictures plus all you need to know - Will the Jaguar Type 00 ...

Jaguar no longer makes cars like the E-Type or the XJs that looked just as good and maybe even better than Tawny Kitaen did ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar's recent rebranding with new taglines like 'Copy Nothing' has drawn mixed reactions, with smartphone maker Nothing ...

The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...