Forget what you’ve heard about skinny jeans; this Levi’s 721 style has a high-rise waist and snug fit through the hips and ...

I've been hoping for a Beyoncé x Levi's collaboration ever since Cowboy Carter dropped in March. Frankly, it's hard to imagine a pop star of her stature writing a song called "LEVII’S JEANS" for the ...

Sir John Hegarty was the brains behind Levi’s iconic ‘Laundrette’ ad. Nearly 40 years after it first aired, the brand gave it a fresh spin with the help of Beyoncé. Here’s what the creative made of ...

CEO of the iconic denim brand Levi Strauss & Co., she got word that music legend Beyoncé would be name-checking the company in the title of a song off her recent album Cowboy Carter. In turn, ...

In the Lauderette ad, Beyoncé wears a white T-shirt, Levi’s 501 jeans and a pair of Christian Louboutin denim boots. During ...

Fashion has been all about jeans since the pandemic — but there are signs that’s changing. Retailers will need to move fast ...

Shazam star Zachary Levi expected his DC role to bring him to the heights of Dwayne “The Rock” Johnson and Chris Evans. Evidently, this did not pan out. A source spoke to The Hollywood Reporter about ...

Considered one of the most flattering pair of Levi’s by style experts, the Levi’s 724 High Rise Straight Jeans offer a touch ...

Beyoncé stars in the latest Levi's ad campaign, showcasing stylish new designs in a dynamic and trendsetting promotion.

Bey also rang in 2024 wearing a Thom Browne-designed blazer and mini skirt co-ord set. The singer shared snaps of her ...

Kenny Mitchell, SVP and global chief marketing officer of the Levi’s brand, who joined the company in 2023, played a big role ...

Levi's CFO explained why its new denim marketing campaign with cultural icon Beyoncé is a win-win for both partners.