Achieving billionaire status is something most of us only dream about (unless you’re Bezos, Musk or the Zuckerberg, obviously). But when it comes to the world’s most valuable brands, a billion dollars ...

Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC). Success in business requires choosing one. Or does it? Digital marketing is not one size fits all. Your ...

Asad Kausar is CEO at Dabaran, a premier Chicago-based SEO agency helping businesses grow their online presence and expand their audience. Modern marketing is all about showing up online, and search ...

SEO and PPC both have a goal in common: attracting people to your website. A holistic approach to search will help you to navigate an increasingly complex landscape. By combining forces, you have an ...

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance. Both aimed to capture traffic but often worked in silos, optimizing toward ...

B2B SEO targets companies as customers. The targeted audience is mainly professionals seeking specific solutions. They often take a longer time to decide and require quality leads; meanwhile, B2C ...

Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites. Often we target the same audiences with both channels and within them find ways to align ...

It's an age-old conundrum. Hundreds of marketing articles have declared that PPC and SEO should not work in independent silos. But old-fashioned conventions keep many digital marketing agencies and ...

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel.