I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Cunard launched a new global ad campaign on Monday featuring the tagline “Why cruise when you can Cunard” with a 60-second video.

Duracell claims that Energizer only took one industry standard into account when making the statement, and that battery ...

Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like ...

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting.

Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...

Agentic AI is potentially a game-changer in the digital payments sector. So says Suzan Bulyaba Kereere, President of Global ...

Securing American Greatness launches ad campaign supporting Trump's landmark tax cut legislation, highlighting benefits for ...

As retail media networks face intensifying pressure to grow revenue while protecting their customer data, Demand Side ...

“PayPal Storefront Ads gives merchants a powerful way to reach new customers and re-engage loyal shoppers by planting dynamic ...