Olivia Caetano has been promoted to Strategy Director at VML, a milestone she recently announced via a LinkedIn post. This ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive ...

This is the focus of LinkedIn’s latest B2B Marketing Benchmark report, which incorporates responses from 1,500 B2B marketing leaders to dig deeper into th ...

There are four key benefits that this partnership will bring to retailers: ...

Simran Chugh has been appointed as Associate Vice President Marketing at IGP. She shared the news of her new role through a ...

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

In the marketing and advertising industry, the AI-related skill that saw the most growth was AI Strategy, with a 189% ...

Catherine Lloyd will join the business as CMO later this month, taking over from Yilmaz Erceyes who departed the firm in May ...

In some ways, LinkedIn has taken over some of the professional discussion elements that used to live on Twitter, and with people spending more time in the app, it could be a good ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...