Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

The new LEGO Art set transforms "Bridge over a Pond of Water Lilies" into a tactile, 3D wall display using swords, bananas, and butterflies.

An ingenious LEGO fan shares their rendition of the iconic ship from the Pirates of the Caribbean franchise using a Bonsai ...

This massive LEGO Rivendell uses thousands of pieces to create the enchanting elven stronghold, and some Nazgul in big ...

Everett has been chosen as the location for a potential LEGO fan museum called "Bricks Museum." If the Kickstarter is ...

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" it's made in 50 years of LEGO history. According to its official press release, on ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

Smart Play is a new line of interactive Lego pieces that will debut later this year in some Star Wars sets CES Lego Smart Brick Star Wars Lego announced a big step forward in how kids will play with ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

LEGO actually has a ton of really cool Christmas sets available, but not very many of them are getting discounts right now. There was a LEGO Christmas Tree set that went on sale a couple of weeks ago ...