JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

Ally Brooke announces her body inclusive Bold Elements x Ally Brooke collection with JCPenney, which includes apparel and accessories for petite women ...

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In 2018, Kohl's was hailed as a "winner of the retail apocalypse," boasting strong sales over its struggling counterparts like Sears and JCPenney ... to Sephora. Women's flannel shirts were ...

Ally Brooke is celebrating her recent collaboration with JCPenney, brining a new "diverse" fashion line for petite women.

The 650-location department store chain has joined forces with the company behind names such as Eddie Bauer and Aéropostale ...

The new company is looking to get stronger with scale as it leverages complementary strengths that cover key retail areas, ...

JCPenney online is offering a selection of women’s sweaters and cardigans for less than $16, with free shipping on orders over $49 or free store pickup with a $25 minimum.