Cracker Barrel announced on Oct. 2 that it ended its engagement with Prophet, the consultancy that advised the chain to update its logo and stores.
Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants.
Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...
Senate Majority Leader John Thune took the first procedural step Monday toward changing the chamber’s rules to speed up the confirmation of lower-level Trump nominees, saying the move is necessary to ...
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Cracker Barrel shares soared 7% on Wednesday after the Southern dining chain vowed to kill its controversial logo redesign – but customers are still demanding the CEO who led the “woke” turnaround be ...
Cracker Barrel's board of directors and top executives have remained tight-lipped after the restaurant chain's decision to change its classic logo angered its customers nationwide. Timothy Calkins, ...
Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...
The new Cracker Barrel logo is displayed on Thursday, Aug. 21, 2025, in New York. The Cracker Barrel episode is not just a cautionary tale for restaurant chains. It’s a warning for any company tempted ...