It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Meta is making a change to how sharing videos works on Facebook. Right now, you can share videos as a video from the post ...

Candidates in the Virginia special election to succeed the late Rep. Gerald E. Connolly are facing a sprint to the June 28 ...

Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance ...

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

Meta Platforms Inc (NASDAQ: META) could potentially generate over $10 billion in annual ad revenue from its WhatsApp ...