CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

Data overload causes confusion. Avoid overwhelming your business with excessive data. Focus on the key metrics that directly support your goals. Data integrity is key. Clean, accurate data is ...

L.L.Bean has selected the Amperity Customer Data Cloud to power deeper personalization across customer experiences and channels.

For many companies, customer privacy is often seen as a regulatory burden that limits data use and personalization rather than as a business opportunity. Research by Natalie Chisam at the University ...

For the modern restaurant, data is power. Data can tell you approximately how much beef you need to purchase for a typical Saturday evening shift, and it can tell you how many employees to put on the ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For centuries, banks have relied on relationships and legacy ...