Bratz dolls have made a high-profile return to the retailer’s shelves, with shoppers racing to get their hands on the iconic ‘core four’ characters. While the chunky-shoed, big-lipped dolls have never ...

Since 1989, USA TODAY Ad Meter has awarded the best commercial from the big game – and we need your help. The cost for a Super Bowl ad topped $10 million for the first time in 2026 with the New ...

Budweiser 's patriotic 2026 Super Bowl commercial won USA TODAY Ad Meter, the record 10th title for the beer brand, uniting a Clydesdale and a bald eagle for America's 250th birthday. Rounding out the ...

For every Super Bowl ad that delivers a genuine laugh or clever hook, there's another that leaves viewers dumbfounded, questioning the premise or wondering how it made it past a focus group. Big ...

Super Bowl 60 wasn't the most thrilling game in NFL history, but at least the commercial breaks provided some entertainment as the Seattle Seahawks hammered the New England Patriots, 29-13. Like every ...

Last year, the Super Bowl emanated from the eye of the vibe shift. Donald Trump had just scored his first popular-vote victory, remaking American consensus, and brands far and wide scrambled to meet ...

Here’s one thing I hated about the commercials for the Super Bowl this year: Apparently, if I can trust the PR campaigns behind many of these ads, to get the full “experience” of their commercials, I ...

One needn't know the difference between a touchdown and a turnover to enjoy the Super Bowl. For many viewers — and we suspect plenty of TVLine readers — it's all about the ads. Each year, advertisers ...

Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that aired during NBC’s telecast of Super Bowl LX, Liquid I.V., a maker of ...

For once, could a handful of commercials from Sunday actually stand a decent chance of getting remembered past Wednesday? Memory's a funny thing, but if you care about a solo by Lady Gaga, Mike Tyson ...

It’s been called the AI Super Bowl, thanks to Anthropic and OpenAI launching what (hopefully) might become AI’s very own Cola Wars. But we know it was the Super Bowl because mixed in amongst the ...