M. Night Shyamalan is directing a series based on Mattel's Magic 8 Ball toy, with Brad Falchuk serving as showrunner.

Mattel Inc reported a surprise rise in quarterly sales on Thursday and forecast more growth in the holiday season, as retailers rushed to restock their shelves of Barbie dolls and other toys in high ...

There are six products, including a circus-tent Labubu mug, a new Crybaby vinyl plush, a furry Labubu candy pouch (perfect ...

Adults are actually fueling growth in the toy market by buying for themselves, and Mattel says a third of grown-ups who buy ...

Shop the best discounts on kids' toys and games in the Amazon Prime Day sale this October. Save big on LEGO, Disney and more.

MoMA has signed a five-year partnership deal with the toy giant Mattel and is releasing a first slate of crossover products.

The current Prime sale has some incredible toys on offer, and we've gathered up the top toys you should pick up before the ...

Mermaids are fantastical and fascinating to us, because their stories can be ocean-deep or charming puddles. These are the mermaid films we love the best.

The large post World War II birth rate between 1946 and 1964 became labeled as the baby boomer or “boomer” years. My previous article about dangerous baby boomer toys resulted in a number of readers ...

Not the Children: Life in plastic may be fantastic, but a touch of AI and chatbots can make even a child's toy better in today's market. Mattel seems convinced it can bring language models to a wider ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ...