The story of a one-of-a-kind concept that never made it to the production line.

Audi’s boss says a pickup is the last segment the brand wants to enter, despite the Volkswagen Group having plenty of ...

More evident already is that Audi is getting back its design mojo. Its chief creative officer was a high-profile hire. Massimo Frascella was the lead exterior designer at Land Rover, responsible for ...

Luxury carmakers are leaning harder than ever on design to stand apart. As electric platforms flatten differences in performance and packaging, styling has become a primary marketing weapon. Audi’s ...

Audi’s design boss criticizes oversized screens as empty tech excess. New concepts signal a shift toward tactility, restraint ...

Italian designer Massimo Frascella landed the job of Audi’s head of design in mid-2024, taking over from Marc Lichte. Frascella was instrumental in shaping models like the Land Rover Defender and ...

The on road price of Audi A6 in Mumbai is Rs 76.39 Lakh onwards in Jan 2026. Check A6 on-road price break-up (Ex-showroom price + RTO + insurance) in your city for all variants. Also calculate EMI, ...

Great. Audi is finally putting its money where its concept car’s mouth is. The automaker recently hired Frascella, whose résumé includes the Range Rover Velar, the modern Land Rover Defender, and the ...

This video features a walk around of the new Audi Concept C, showing both the exterior design and interior features. It ...

THE UK Car of the Year Awards 2026 have announced the eight category winners from a field of 59 eligible motors. And it’s ...

Carmakers could soon be handing interiors back to the driver in a win for the good guys. A recent interview with Audi's new ...

In a project called Next2OEM, Audi and ten partners are attempting to automate the whole wiring loom chain from supplier to installation. Today, less than ten percent of wiring loom production and ...