For the first time since launching Prime Day in 2015, the company is extending the event to four full days, running from July 8 through July 11, CNBC reported. The 96-hour sale kicks off at 12:01 a.m.

Amazon today announced that its annual Prime Day sale will take place beginning Tuesday, July 8 and run through Friday, July 11. This is the

Amazon Prime Day 2025 has been announced and at this rate it'll have to have a name change. That's because what started out as a day of deals is now almost an entire week.