Agencies embraced AI to cut costs, but clients did the same. Now expectations are rising, budgets tightening, and value under ...

New research highlights how consumer technology brands are navigating rising acquisition costs, AI-driven search disruption, and increasingly ...

In a cybersecurity development, a software provider to banking sector acknowledged that hackers extracted personal and ...

The Independent Insurance Agent’s Guide to Branding and Growth” offers strategies for agencies looking to build ...

The Office of Management and Budget (OMB) has rescinded some Biden-era directives on software supply chain security. As a result, software vendors to the federal government may see changes to federal ...

“The Hill” typically focuses on policy and politics in Washington. But last week, some of its editorial and business executives made a point of putting a spotlight on New York. In a meeting held with ...

Madison Avenue tapped the brakes on most somber Super Bowl commercials Sunday night, with many trying to do something Big Game ads haven’t always done — make people feel good. A dizzying array of ...

Rippling makes its Super Bowl LX debut with a 30-second spot from its new Rule Your Business campaign starring Tim Robinson. In the commercial, Robinson plays a would-be corporate mastermind whose ...

US Immigration and Customs Enforcement is asking companies to provide information about “commercial Big Data and Ad Tech” products that would “directly support investigations activities,” according to ...

Gone are the days of the old Chicago ad scene. Erased in Omnicom’s multibillion-dollar takeover of IPG are legacy agency brands like MullenLowe, FCB and DDB — the latter two which maintained ...