GOAL gets the measure of the latest from the football zeitgeist, including boot drops for a host of stars and the Liverpool ...

Nike have kind of had reverse history. Nike started with running, made a splash with basketball, then expanded into other ...

This brace of amusing ads for the sports brand provides an insight into the off-pitch life of footie star Lionel Messi, including a fascinating glimpse into things he likes to wash in his front yard.

Messi joined Inter Miami midway through the 2023 season in June, signing a contract that would keep him at the club until the ...

Alongside Messi, ten young footballers from men’s and women’s teams will wear the new F50s. This includes Lamine Yamal, Jaedyn Shaw, and other rising stars like Claudio Echeverri, Antonio Nusa, and ...

He’s back again with another F50. The eight-time Ballon D’or winner receives his latest signature boot with ‘La Vida Rapida’.

Lionel Messi was reportedly close to joining Chelsea in the summer of 2013 due to Adidas' contribution to the potential deal. The Argentine megastar spent most of his senior career at Barcelona ...

Barcelona midfielder Gavi believes his team-mate Lamine Yamal is one of the world's best players, placing him just behind the legendary Lionel Messi. The teenage winger enjoyed a breakout summer ...

Lionel Messi’s long-time mentor, in charge of first-team sporting decisions. This reshuffle comes after Raul Sanllehi, the club’s president of football operations, was reassigned to focus on ...

Philadelphia Union MF Cavan Sullivan is “among the latest players” to be featured in an Adidas marketing campaign called the “Messi +10 collab,” including a video released by the apparel brand a few ...

Antonela Roccuzzo is the new face of Adidas’ latest campaign. The philanthropist makes her debut with the sportswear company, modeling pieces from Adidas’ new squat-proof Optime collection.