This brace of amusing ads for the sports brand provides an insight into the off-pitch life of footie star Lionel Messi, including a fascinating glimpse into things he likes to wash in his front yard.

Inter Miami superstar Lionel Messi has launched the latest edition of Adidas F50 boots, named ‘La Vida Rapida.' The boots ...

Inter Miami superstar Lionel Messi has launched the new ‘La Vida Rapida’ adidas F50s, which will also be worn by Lamine Yamal ...

Strong festive demand and the booming popularity of classic trainers propelled Adidas to better than expected profits in the final quarter of 2024, sending shares up 7 per cent on Wednesday.

It certainly had some hard acts to follow – the 288 GTO and the F40 – and its successor was the superb Enzo, but the F50 has always struggled to establish its identity in this revered company.