Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios.

AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

There’s a lot to celebrate this July 4th, read the continued hum of the box office with a $137M-plus opening for Jurassic World Rebirth and even Joey Chestnut’s 17th win at the Nathan’s Hot Dog eating ...

More pre-movie ads are coming to AMC theaters across Minnesota originally appeared on Bring Me The News. Starting July 1, movies at AMC theaters began arriving with more ads. The theater chain's deal ...

Essentially AMC has hammered a deal with National CineMedia Inc. to run the spots during each movie’s pre-shows. National CineMedia is the ad network in major exhibition circuits.

AMC is offering a big summer discount for movie fans. Starting today, the movie theater chain will 50% off movie tickets on ...

AMC and National CineMedia will share the revenue from the new ad spots, according to the Hollywood Reporter. The change comes weeks after the major movie theatre chain announced it will have 50% ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up 0.29% at $3.41.

AMC Theatres will offer 50% off movie tickets on Tuesdays, in addition to the previously announced 50% off Wednesdays.

Kidman’s campy commercial for AMC is two years old, and its popularity perplexes even Keith Urban. Here’s why AMC’s Nicole Kidman ad endures.