When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, President Donald Trump keeps ...

The hush-money payments that he arranged to adult actress Stormy Daniels, who claimed she had an affair with Donald Trump ...

President Donald Trump offered praise Monday for Sydney Sweeney amid backlash over a denim ad campaign featuring the actress ...

Sydney Sweeney has recently sparked significant online controversy with her American Eagle ad. Now, Fox News host Jesse ...

By Jeff Mason (Reuters) -From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, ...

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic ...

A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new poll. When asked in the Economist/YouGov poll about the ad campaign, 12 ...

As Sydney Sweeney remains mum on the backlash to her American Eagle jeans ad, a defaced billboard in SoCal claims she has new ...

Watters suggested a marriage between Barron Trump & Sydney Sweeney could lead to a political dynasty, sparking negative ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Right-wing commentators suggested there was widespread criticism of Ms. Sweeney over her new ad campaign. There wasn’t, at ...